After rummaging down at the archives through the endless photos, garments, and materials swatches, we stumbled upon a tiny detail that lit our creative flames. 

On a little photo of Maskit’s first store in Tel Aviv, right on the display window, was written a message: “Exclusive VILLAGE CRAFT.”

For us, it was a clear call to action. Thinking of the metaphorical and physical village, we built our life and brand around and this idea of reimagining traditional crafts and motives with new technologies, we felt immediately inspired by this collaboration of young and old, South and north, Hand and heart, Peace and love.